We’ve long been considering the role of marketing in the integral movement. The images, stories, values, and ideologies communicated by marketing are ubiquitous and affect us on multiple levels — some of which we’re not even aware of. As postmoderns, we’ve learned to be skeptical of all marketing and marketers. We’re reflexively suspicious, and guarded. Yet at the same time, we delight in some forms of over-the-top advertising, like Super Bowl commercials. Continue reading ‘Integral ShamWow! or: How We Learned to Stop Worrying and Love (or at least Tolerate) the Hype [VIDEO]’→
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